Since September 2022 in Piazza Barberini, right at the start of via Veneto, the street of “La Dolce Vita” the large showroom created by BMW to offer experiences to customers and future customers, now also offers an eClassic Simulator to drive the BMW Classics. 

The innovative approach to the relationship with customers, is the first stage of a project that foresees significant developments, and thus finds a unique and original extra ingredient, in the rigorously blue “Leggenda” by Pininfarina.